This week I received a call from a homeowner.I have their home listed for sale in Woodbridge Virginia. The woman was upset with my choice of signage for her home.
The call went like this:
Homeowner: The call came late in the evening."Peggy, I saw some yellow signs with the price of my house on it. When I followed the signs they led to my house. Did you put them out? We don't like them."
My Response." Good Morning, I received your call last night. What is that you didn't like?"
Homeowner: "Peggy those signs have the price of my home on them and they are handwritten, they are ugly"
My Response: " Let me ask you a question. When did you notice them?
Homeowner: "Well my neighbor saw them first. Then another. So I went to look. My son even saw one when he was riding his bike. So I took them down."
My Response: " So let me ask you again. Did you notice them?"
Homeowner: She paused in confusion for a moment" Yes, I did, that is why I'm calling."
My Response: "Why did you notice them?"
Homeowner: " With frustration in her voice,because they are Ugly and they look Cheap
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My Response : Awesome....you just proved they work!
Homeowner: OMG! "I will go put them back out where I found them.... " She had a lightbulb moment and we laughed.
I use "Ugly Yellow Signs" on the weekends for exactly that reason.
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They are Ugly and an Immediate Pattern Interrupt
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They look like For Sale By Owner Signs so people are curious
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This homeowners biggest competition a new home builder selling homes nearby in pre-construction pricing and deliveries will be in six months or longer.Their home is available for move in right now.
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These signs alert the neighborhood a home is for sale nearby.
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In Prince William County Virginia, their is a sign ordinance. We can only put out real estate related directional signs on weekends without penalty. So we only have the weekends to drive traffic to your home...
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Just one more stealth marketing technique to assist in getting your home sold fast.
To Learn More about how Erick and Company can help you Sell Your Home Fast, watch this video
Have a question? Let's talk contact me by email or call 703-851-3085.
Contact Peggy James or Erick Blackwelder of Erick and Company of Exit 1st Choice Realty, 14029 Crossing Place,Woodbridge VA. Realtors®, call 703-851-3085 (Peggy) or 703-590-2252(Office).Give us a call and we can "GET YOUR HOME SOLD FAST"to list your property for sale we service Lake Ridge, Westridge, Old Bridge Estates, River Falls, Middle County, Manassas, Manassas Park, Haymarket,Montclair, Dumfries, Quantico, Fort Belvior, Occoquan, Dale City, Gainesville, Garrisonville and Triangle area's
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Just ask me peggy@erickandcompany.com
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Contact Peggy James or Erick Blackwelder of Erick and Company of Exit Choice Realty, Woodbridge VA. Realtors®, call 703-851-3085(Peggy) 703-590-2252 (Office).Give us a call and we can "GET YOUR HOME SOLD FAST"to list your property for sale we service Woodbridge, Lake Ridge, Westridge, Old Bridge Estates, River Falls, Middle County, Manassas,Gainesville, Garrisonville and Triangle area's.Basically all of Prince William County Virginia. Manassas Park, Haymarket,Montclair, Dumfries, Quantico, Fort Belvior, Occoquan, Dale City.
Peggy, that VA address caught my attention right away. OK, we need a picture of the ugly yellow signs. 8-) Have a great 4th!!
Peggy: What a great idea! The idea is to get the buyers and prospects to notice....Hmm!
Hi there - just doing a double-check... in my area (I work for Coldwell Banker btw), we must use our brokerage signs - perhaps so there is no confusion about who has the listing- not I but the broker.
Our name can be on the directional signs, along with our phone # but the broker's logo has to be larger than the other info and I make sure the equal housing logo, etc. appear on all my ads and signage. Just make sure that it is ok with your broker and with local ordinances. I'm all for putting the price on the sign as well, but sometimes when that info isn't shared, prospective buyers call me for that info- it is my ph# that they see.
Peggy - What a great idea. In this market you need to do things that stand out and get noticed. Great job of marketing for your sellers.
Interesting concept for sure! I am glad that you were able to 'splain it to her in terms she understood! LOL
Brilliant!
Hi Mike,per your request this is a sample of what I use. Sometimes a home is quite a distance away from the main road, these help.
We've actually used them for a decade or longer. As you can see from this example we use them for Open Houses, and extra directional signage.
Anne, Pam and Julia thanks. Try it, we've had great success with them. We also keep a big box of these in our garage and offer them up to customers to use for Garage Sales and Parties. They love the freebie from thier Realtor.
Ellie-Good advice to always check. We have signs on the property, these are just used on weekends.
Deborah- thank you. This is just one of the idea's we have in our aresonal of ways to get people to the home. These work great for open houses.