The Channel you have requested is no longer available.

Lake Ridge Virginia Real Estate News

Virtual Showings versus Physical Showings...

Virtual Showings are all the clicks and views and forwards we can tract online.

Physical Showing is actual foot traffic that cross the sellers threshold to take a look at the home in person.

Real estate agents with systems in place can tract this information and help the seller decide how best to proceed with marketing their home For Sale.

In today's online world, consumers can view homes For Sale on all the major portals, such as Zillow, Realtor dot com, Homesnap, Redfin, Truila, Mobile Apps and so on.

In the old days twenty years ago. Listing agents had to  rely on  the sign in the front yard and maybe an add in local newspaper. The rest was left up to networking with other agents around town.

Fast forward today. This is the example of a Facebook boosted post. With just $10.00 for a few days I can advertise a home online. As you will see below we can measure how consumers like the content. If they are interested the consumer can click for details and learn more about that home.

For example on the home below we had a budget that week of $10.00 The results were good.

  • 35 Photo Clicks
  • 89 Link Clicks
  • 13 Post Likes

 

marketing homes on facebook

 

But the better information for a real estate agent who is a marketer is the people part of the data. You can see below that 85.2 % of those looking for homes on Facebook were women between the ages of 25 and 44. This information helps us with how to market the home. Who might share the content to their friends,family and Facebook feed.

 

online marketing Realtors use

 

I receive updates from Trulia, Zillow, my own website Twins Selling Real Estate , blog posts, and Facebook how many people are looking at a home.

I know something has to be done when Virtual Traffic is high and Physical Traffic is low.

For example as your Listing Agent I can see how many people have SAVED as a Favorite and they are watching your home online. Why are they watching.

  • Pending house hunting trip
  • Lease doesn't end for several months
  • Their home is on the market and hasn't sold yet
  • They may think it is price to high and they are waiting for the price to drop

So as your Real Estate Agent who is listing your home, you can bet I pay attention to how your home is performing online. When you ask me, why aren't we getting showings. I don't have to say " I don't know"

I continually throughout the listing period tweak your marketing. Keeping the content online and fresh for the home buying consumers mind. The reason is simple. Home buyers may bypass your home because of the way it looks. It is not what they had in mind to buy. Yet if I keep changing the photo's and the verbiage in the listing and on Facebook, Google+ and in all the advertising  the goal is to get the  consumer to  say to themselves. "I think  this is the home I looked at before. I wonder why I passed over it?" The more times they do that, the better your chance is they will cross the threshold.

Fact: Listing Agents have no idea where the Buyer for your home will come from.

There is no secret, no magic bullet. No guaranteed buy that you can depend on to give you top dollar for your home. What Sellers need in today's real estate market is a local REALTOR who knows the area well, who knows how to marketed online and who will "FLAUNT YOUR HOME ONLINE!"

 

How to market your home online to sell

Follow us on Facebook https://www.facebook.com/TwinsSellingRealEstate

Homes currently  For Sale by The Twins Selling Real Estate

As always, don't hesitate to contact me with any real estate questions you may have 703-851-3085

 

 

Peggy James Realtor

 
 
 
 
 
 
 
 
 
  
Like us on Facebook- We're TwinsSellingRealEstate 
Subscribe to my local blog LakeRidgeVARealEstateNews.com to keep up with market activity, and tips for home buyers and sellers in the Lake Ridge Virginia area.
 
 
Note: This real estate blog is written by me Peggy James and it is is my opinion and may not reflect the opinion of Exit Realty  Assocaites 8998 C Lorton Station Blvd, Lorton Virginia 22079 .I have been blogging since 2008 and I am a full time REALTOR® .
Fair Housing Symbol

 

0 commentsPeggy James • March 01 2015 07:59AM
Virtual Showings versus Physical Showings…
share
Virtual Showings are all the clicks and views and forwards we can tract online. Physical Showing is actual foot traffic that cross the sellers threshold to take a look at the home in person. Real estate agents with systems in place can tract… more
Here we go again Multiple Offer Situations in Woodbirdge Virginia.
share
For the entire month of February 2015, my twin sister Patty Blackwelder the Exclusive Buyers Agent for the Twins Selling Real Estate has been house hunting with a first time buyer who was searching for a home under four hundred thousand dollars… more
From cramped townhouse to dream home in Forty Five days!
share
It was a Sunday Morning in January that Patty Blackwelder and myself went to meet a couple who had dreams of selling their cramped townhouse that they had outgrown many years ago. Walking in, it was very evident they had no room. Fixing it up… more
Veteran Buyer Buys Waterfront Home for $528. 00 out of pocket!
share
Today's post is about a home buyer who had his VA Eligibilty available to purchase a home. We met him between Christmas and New Years at an Open House here in Lake Ridge Virginia Back then he was in the "Just Looking " phase visiting Open… more
Should a Home Seller "Test The Market? "
share
When you call me to talk about selling your Lake Ridge or Woodbridge Virginia home, I first take a look at the condition. Just know prior to my arrival I have done a lot of research. Even though I know the market well. I want to double check… more
The Lake Ridge Virginia Real Estate market is heating up…
share
Learn why home buyers with a pre-approval in hand for up to $400, 000 are growing frustrated with the buying process. Let's assume you were looking in the 22192 zip code area of Lake Ridge (Woodbridge) Virginia area for a home. Would you be… more
When does the Spring Real Estate Market Start?
share
Normally the spring market begins around March 15th and lasts through Memorial Day here in the Northern Virginia and Prince William County Virginia area. Well… not this year! The phone started ringing before Christmas and hasn't stop. Our… more
End Unit Townhouse that backs to Parkland in Westridge Neighborhood
share
Have you been r, waiting, hoping to find an end unit townhouse in the Lake Ridge Virginia area. Well the home at 12459 Manchester Way, Woodbridge Virginia 22192 has just been listed for sale. As you can see from this photo, the front yard… more
What is the cost of waiting to buy a home in 2015?
share
If you are thinking of buying a home in 2015 then this is a visual that may help you realize what waiting could mean to you. Source: KCM Already this year ( 2015) we have helped eight home buyers secure a home. Most purchased becasue of the… more
Just Listed in Wellington/Cloverhill Neighborhood in Manassas VA
share
We are proud to announce the Twins Selling Real Estate have been hired by the owners of 9395 Cloudberry Way, Manassas Virginia 20110 to sell their home. The homeowners knew we sold the home right next door last spring, so when it was time to sell… more